Social Media Strategy Training and Workshop - Orlando, Kissimmee, Central Florida, Daytona

Overview

This 1 day workshop explores how social media presents a tremendous opportunity for your business. Cutting through all the hype, it focuses on how to create a true social media program in a pragmatic, straightforward way, in a process that has been used many times for many organizations. Using this process, and understanding how it all fits together, you will be able to grow your business.

Who Should Attend

Marketing Professionals
Business Owners
Entrepreneurs
Public Relations professionals
Communications professionals
Digital marketing professionals
E-commerce professionals
Journalists
Academics

By the end of the workshop, you will understand:

• where social media fits within the overall marketing framework
• what the different categories of social media are
• the process of creating a social media program
• how to integrate the different platforms into a cohesive program
• the link between social media and great Search Engine Optimization
• how each platform (blogs, Facebook, LinkedIn, YouTube, Twitter – and many more) should be used to create a cohesive strategy that drives your business.

The basics of what the different platforms and websites are, and how they fit into your overall strategy

Why there is no good excuse for NOT using social media

Why website optimization is paramount to social marketing

How to keep your company in your customers’ “consideration set”, and be there when they’re ready to buy

How to create a true social media program that supports your organization's goals and strategies

Focus your approach to all social media platforms so that each tactic works together for your business

Understand the different categories of social media platforms, and the way each should be used

Use Facebook and LinkedIn to their fullest potential

Why Twitter is nothing to be afraid of, and can actually be used to create business opportunities

Six ways to use Twitter for business

Create very simple marketing campaigns on the major social networks that support your social media programs and strategies

Cautionary tales and real examples for poor social media execution

And most importantly: How To Use Social Media To Drive Real Business!!

What Past Attendees Have Said*

"I thoroughly enjoyed the Social Media workshop. I knew about each one of these media but had no idea how to put them to work for me and my business. After 8 hours, now I know!"

"Great depth of knowledge and detail. Excellent presentation!"

"Your teaching style and ability to engage the class and explain the concepts gave me a feeling that I can start doing much more than before the workshop. Thank you."

"A 'must' before preparing a business plan."

"Excellent presentation! Murray is knowledgable, humorous & articulate. Good Stuff!"

"Great Presentation!"

"A lot of valuable material that was well presented."

"Nice mix of strategy & tactical knowledge."

"Absolutely exceptional. Murray brings a lot of knowledge to the business arena."

"Great overview of the tools and methodology to use social media."

"There's a whole lot of very useful information presentated by an engaging presenter."

"The Social Media Strategy Workshop was really informative and taught me how to integrate the different media sites in order to further promote my business and bring in additional revenue."

*actual workshop evaluation comments

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Special Thanks To Our Sponsors:

If you have a business that would benefit from getting in front of other businesses who attend the workshop, you should become a sponsor.

Presented by Interactive and Social Media Strategist Murray Izenwasser, this workshop condenses into one day the 8 week program he uses with his clients to create a world-class social media strategy

Murray Izenwasser is a recognized interactive and social media expert and strategist, as well as the Director of Interactive Strategy at Biztegra, an interactive strategy agency based in South Florida. He works with local, national and international corporations on social media strategy and has been the featured speaker for numerous events and industry forums related to social media. Prior to Biztegra, Murray was Global Director of Marketing for Sapient, and he also served as Director of Client Marketing and Business Development at Razorfish, two of the world’s premier global interactive/digital agencies. He is a past board member of South Florida Interactive Marketing Association, he is currently on the steering committee for the Social Media Club of South Florida. A frequent speaker at industry events, he has presented locally on Social Media at BarcampMiami, Social Media Club, Association for Women in Communications, RefreshMiami, BarcampOrlando, PRSA-Miami, Social Media Club Jacksonville, REBarCampMiami, AdFed SWFla, and SITEFlorida. More Information about Murray

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